Here's a question for you: What's more convincing—when someone promotes themselves, or when they're recommended to you? Well, that's a rhetorical question, of course. We all know that no matter how appealing an ad may be, we're way more likely to go for the “hot tip” because we intuitively trust it more. So the next question is: Is there a way to leverage this fact for your own campaign? Yes, there is. And it's called native advertising.
Native ads are, if you will, the chameleons of advertising. They are masters of camouflage: on websites with editorial content, they blend seamlessly into the look of the other articles and thus appear to be “native,” or “local.”
As a result, viewers perceive them as genuine content and consider them recommendations from the editorial team. What a native ad looks like depends entirely on the page it is camouflaging itself on – just like real chameleons. And just like their counterparts in the wild, the same applies to them: this strategy may be a little “cheaty,” but from an evolutionary perspective, it is an absolute model of success. Thanks to their seamless integration into the content, they tend to have higher click and engagement rates, which is partly due to their unobtrusive nature. Those who adapt are simply less disruptive.
In short, native ads are simply a smart way to win customers, and this is reflected in their popularity ratings, which have skyrocketed in recent years. In Western Europe alone, around US$19.6 billion was spent on native advertising in 2020, and investments are expected to grow to around US$92.4 billion by 2025. That's a whopping 370 percent increase!
Since our founding, it has been our stated goal to make the RELEVANZ App the most powerful online marketing tool available. And since its launch as a pure retargeting app, we have been continuously developing it into an all-rounder capable of leveraging the entire spectrum of marketing strategies. We figured that something as ingenious as native ads couldn't be missing. After recently expanding our arsenal with local and branding campaigns and getting into a nice flow, we put all our experience, know-how, and passion to work to take the app to the next level. And here it is, the RELEVANZ app with a brand-new native ad feature – as you've come to expect from us – fully automated, self-optimizing, and extremely user-friendly.
Successful online marketing is a combination of various strategically clever techniques. One of the smartest is native ads – unobtrusive yet highly effective, they blend seamlessly into the respective content and are perceived as a serious recommendation. Customers instinctively trust them more, which can be used not only for direct product sales but also to draw attention to other services and offers in the shop. In other words, it's a powerful tool that attracts new customers to your shop discreetly and efficiently.
So what does that mean for you? Give it a try!
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