In today’s fiercely contested online market, the competition never sleeps. Simply sitting back and hoping customers will find you on their own is no longer sufficient. Effective marketing has become as indispensable as an engine is to a car—it propels everything forward. Among the various tools available, retargeting stands out as one of the most efficient, even though it’s still underestimated by many. It specifically targets those who have already browsed your shop, ensuring that your ads reach genuinely interested individuals. We’ve continually optimized this efficiency in our app over the years, so its growing popularity doesn’t surprise us. However, we’re not resting on our laurels. We’re relentlessly enhancing not just efficiency but also effectiveness. This brings us to our new feature that elevates our app to the next level: Video Retargeting!
“Video killed the radio star” – this song is still a permanent fixture on many playlists today, not only because of its irresistible catchiness, but also because it succinctly summed up an irreversible media revolution based on a simple truth: We humans are primarily visual beings, so it is primarily visual stimuli that we respond to most strongly. And evolution has given us another built-in program: anything that moves is interesting. In other words, we need action! This is a fact that was exploited as soon as the technical possibilities became available. But what applies to music also applies to everything else, especially to everything related to marketing. And yet, online retailers have so far only exploited this huge potential to a very limited extent. The big players are well aware of this, of course, and are making extensive use of this option to further set themselves apart from the competition. Sure, you might think, they have the resources to produce and play elaborate videos. But does that mean that small and medium-sized retailers have to forego this opportunity entirely? Our answer is: absolutely not! That's why we've upgraded the releva.nz app and added this powerful tool. It is capable of automatically creating video ads from shop products, including the shop logo and product information. These video ads are then played in real time via various ad networks, precisely where the potential customer is currently browsing the internet, whether on Spiegel, WELT, or Wetter.de. Depending on the available advertising space, the ads run before, during, or after the actual video – as is usually the case with YouTube advertising. The releva.nz AI automatically ensures optimal placement here as well. And all this, of course, within the proven retargeting strategy. In other words, no one is bombarded with products they are not interested in.
As short-lived and unpredictable as the Internet universe may be, there is one long-term trend that cannot be ignored: the appetite for moving images is growing steadily, and with it the number of videos consumed. Expansion is therefore only a logical step to take in order to benefit from this development. And anyone who doesn't yet see the potential that lies dormant here need only look at the figures, which speak for themselves:
You can see for yourself: it would be a real mistake to ignore all these users, especially when you know who has already shown interest in your product. The only thing that has prevented you from doing so until now was the thought of the time and money involved in video marketing. Well, thanks to releva.nz, that concern is now a thing of the past.
Okay, I don't think I can make it any more appealing than that. Basically, it's a no-brainer, allowing you to do exactly what you've always envied the “big players” for, without any extra effort: targeted, effective video marketing on the relevant platforms. So if you're still looking for that one tool for the end-of-year rush that will make all the difference, you've found it.
.png)