Word has already spread that our app is the app of choice when it comes to retargeting. However, its huge success has not changed our equally ambitious goal of not resting on our laurels until we have made it the perfect all-round tool. The Swiss Army knife of marketing, so to speak. Since the app was launched as a pure retargeting plugin, we have worked tirelessly to refine it and add new, cool features. And the latest innovation is a giant step toward becoming a universal multi-tool. With whitelisting, RELEVANZ is breaking new ground that opens up completely new perspectives for customer acquisition.
To put it in a nutshell: Whitelisting basically means fishing where the fish are. Or in “online retailer speak”: Being on the websites where your target group hangs out. For a shop that sells kitchen appliances, it makes much more sense to advertise on sites such as chefkoch.de or eatsmarter.de than on eurogamer.de, for example.
So far, so obvious. The problem with this for a long time was that it was almost impossible for smaller retailers to get advertising space on large, high-reach sites without incurring huge costs. The cards were dealt in such a way that the large platforms were essentially reserved for the “big players,” and for small shops, they remained mostly wishful thinking. It seemed to be one of the immutable laws of the market. However, whitelisting has reshuffled the cards. It makes it possible to place ads on websites such as cnn.com or yahoo.com even with a significantly smaller budget. As you would expect from releva.nz, this is fully automated and, thanks to smart AI technology, always happens at the best possible time.
And the whole thing couldn't be easier, faster, or less complicated: simply select the most promising sites, put together your own bundle of websites, set your budget, and that's it! From then on, the app does its job independently and acquires new prospects for your shop, right where they are most likely to be found.
And don't forget: these campaigns not only boost sales indirectly through brand building, but also generate a direct visitor push by encouraging people to click on the advertising material and thus generating more traffic. And even if these visitors don't decide to make a purchase right away, once they've been to the shop, they're already hooked, so to speak. This means they can be targeted again using high-performance retargeting measures and, in many cases, ultimately converted into satisfied customers. So it's usually not a single measure, but rather a smart mix of several interlocking measures that make up the secret of successful marketing.
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